What marketing strategies should Radiance pursue in the next five years. Explain why the strategies you select would best fit the organization?

Radiance should focus on digital marketing strategies, including targeted social media campaigns and influencer partnerships, to enhance brand visibility and engage a younger audience. Additionally, implementing content marketing through blogs and educational videos can establish the brand as an authority in its niche. Lastly, investing in customer relationship management (CRM) tools will help personalize customer experiences and foster loyalty. These strategies align with current consumer behaviors and leverage technology to drive growth and engagement in a competitive market.