Is demand elastic or inelastic for fresh fruits and vegetables?

Demand for fresh fruits and vegetables is generally considered to be elastic. This means that consumers are sensitive to price changes; if prices rise, they may reduce their consumption or switch to substitutes. However, the elasticity can vary based on factors such as the type of fruit or vegetable, seasonality, and individual consumer preferences. In times of health awareness or dietary trends, demand can become less elastic as consumers prioritize nutrition.