Why are alliteration used more in adverts compared to assonance?

Alliteration is used more in adverts than assonance because it creates a catchy and memorable rhythm that can easily grab attention. The repetition of initial consonant sounds makes slogans and brand names more impactful and easier to recall. Additionally, alliteration can convey a sense of excitement or urgency, making it effective for marketing purposes. In contrast, assonance, which involves the repetition of vowel sounds, is often subtler and may not have the same immediate appeal in advertising contexts.