discount means a deduction from the regular price of something
formula for getting the MARKDOWN or discount:
discounted price = regular price minus (% off multiplied by the regular price)
Example:
30% off of $100
= 30% discount applied to $100
= $100 - (30% * $100)
= $100 - (0.30 * $100)
= $100 - $30
= $70
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