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Sky UK Limited utilizes a variety of media platforms, including its own subscription-based services like Sky Q and Now TV, which offer on-demand and live television content. Additionally, they engage audiences through digital platforms such as their website and mobile apps, providing news, sports updates, and streaming services. Sky also leverages social media channels like Facebook, Twitter, and
Instagram to connect with viewers and promote content. Their marketing campaigns often extend to traditional media such as television and radio ads.
