What is hybrid shopping?

Hybrid shopping combines the convenience of online shopping with the experience of offline shopping.

1: Physical shops post images of their products online

2: People browse through products at their own convenience knowing that the products are available at at shop near them

3: People then visits the shop and can feel, ask, try and buy instantly.

In comparison with showrooming where you examine a product in a traditional brick and mortar store and then buy it online, hybrid shopping is the opposite.