What is difference between Account planning and brand manager?

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1132820

2026-08-06 20:05

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Account Planner is just like the brand manager on the agency side.

The main difference is that brand manager is more like a CEO on the company side, which means he/she should not only consider communication issue but also business issue such as product, price and place. While the Account planner focuses more on comunnication issue.

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