What risks did anita roddick take to make the body shop?

Anita Roddick took significant risks to establish The Body Shop, including investing her family's savings and relying on a small loan to launch the business in a competitive market. She challenged conventional retail practices by prioritizing ethical sourcing and environmental sustainability, which were not widely embraced at the time. Additionally, Roddick faced potential backlash from established beauty brands and skepticism from consumers regarding her unconventional approach. Ultimately, her willingness to innovate and advocate for social causes helped distinguish The Body Shop in the cosmetics industry.