What do you call infactuation in Telugu?

Infatuation in Telugu is called "అనురాగం" (Anurāgaṁ) or "ప్రేమ పిచ్చి" (Prēma picchi). These terms convey the intense, often short-lived passion or attraction one may feel towards someone. Infatuation typically implies a strong emotional connection, but it may lack the depth of true love.