SNOB VALUE
Actually, there are a couple of reasons. First, magnum bottles are, in general, less common and therefore slightly more expensive to produce. Second, some (not all) magnums are aged longer before release. Third, it is generally believed that wine ages best in a magnum (there is a lower air/wine ratio) and therefore they are generally more desirable for connoisseurs/collectors who are willing to pay more for the added benefit.
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