When did apple mashitosh commerically use successfully that the IBM did not?

Apple successfully marketed the Macintosh in 1984 with its focus on user-friendly design and graphical user interface, which appealed to a broader audience beyond just technical users. In contrast, IBM's early personal computers primarily targeted business users and lacked the same level of emphasis on intuitive design. The Macintosh’s innovative approach to personal computing helped it carve out a distinct niche, enabling Apple to gain significant market traction during that era.