What type of generic strategies does Mattel use?

Mattel primarily employs a differentiation strategy, focusing on unique product offerings and brand recognition through its iconic toys, such as Barbie and Hot Wheels. The company emphasizes innovation and creativity, regularly updating its products to meet changing consumer preferences. Additionally, Mattel utilizes a cost leadership strategy by streamlining production processes and leveraging economies of scale to maintain competitive pricing. This combination allows Mattel to appeal to a broad audience while maintaining strong brand loyalty.