What is difference in surface printing and reverse printing?

Surface printing involves applying ink directly onto the surface of a material, resulting in a vibrant appearance with clear details. In contrast, reverse printing involves printing the image on the inside of a transparent material, so it appears correct when viewed from the outside. This method protects the printed image from wear and tear, making it suitable for items like labels and packaging. The key difference lies in the placement of the ink relative to the material's surface.