Body language plays a crucial role in business communication as it can convey confidence, openness, and engagement. Positive gestures, such as maintaining eye contact and using appropriate facial expressions, can enhance trust and rapport between parties. Conversely, negative body language, like crossed arms or avoiding eye contact, may signal discomfort or disinterest, potentially undermining the message being communicated. Understanding and interpreting these non-verbal cues can significantly impact the effectiveness of business interactions.
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