How has Nike's business model changed the nature of industry competition?

Nike's business model has shifted from traditional retail to a direct-to-consumer approach, leveraging e-commerce and digital marketing to enhance customer engagement and brand loyalty. This shift has intensified competition by forcing traditional retailers to adapt quickly to changing consumer preferences and invest in their own digital strategies. Additionally, Nike’s focus on innovation and sustainability has set new industry standards, pushing competitors to prioritize product differentiation and ethical practices. As a result, the competitive landscape now emphasizes agility and consumer-centric strategies more than ever before.