What types of business is Ferrari?

Ferrari is primarily a luxury sports car manufacturer, renowned for producing high-performance vehicles characterized by their design, speed, and exclusivity. The company also engages in motorsport, particularly Formula 1, where it has a storied history and brand presence. Additionally, Ferrari generates revenue through merchandise, brand licensing, and various lifestyle products, enhancing its image as a premium lifestyle brand. Overall, Ferrari combines automotive engineering with luxury branding and motorsport heritage.