Dunkin' Donuts primarily serves a wide range of age groups, but it notably appeals to young adults and millennials, typically aged 18 to 34. This demographic is attracted to the brand's emphasis on convenience, affordability, and a diverse menu of coffee and snack options. Additionally, Dunkin' aims to reach families and older customers with its breakfast offerings. Overall, its marketing strategies target both the younger crowd and those seeking quick, accessible food and beverage options.
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