What are marks and spencers aims and objectives How do marks and spencers meet these aims?

· To become the world's most sustainable major retailer by 2015

· To address a number of themes through their new clothing line to focus on value and quality and provenance

· To be the top family brand

· To develop new brand identities

· To develop and more specialised position in the food sector.

· To overhaul its brand portfolio

· To become a truly international, multi-channel retailer

· Attracting and retaining the industry's best talent is at the heart of M&S Human Resources strategy

· To be the number one brand on the high street

· To inject newness and style across our ranges

· To continue to pursue the best value clothes and accessories and produce a confident fashion offering; deliver on-trend items for our younger customers; produce new garments quickly; and deliver the classic basics.

· Getting good people in their customer service team, and trusting them to be led by their personality and intuition to get consumers to trust and like their products

· To employ real people to interact with their customers