How did the log cabin and hard cider campaign of 1840 demonstrate the nature of the two party system in the new democracy?

The "log cabin and hard cider" campaign of 1840 was the first real display of two party systems since the dissipating Federalist and Anti-Federalist parties left the political stage. This campaign showed new party divisions with the use of slogans, (such as the hard cider & log cabin) and candidates being portrayed as complete opposites. It was a really tough campaign designed to divide people and make them choose sides in the new democracy.