What are some Lead generation strategies?

Lesser-Known Strategies to Generate Leads

1. Free to use interactive tools

Instead of pitching your actual product or service to your customer, you can offer them a free tool to use that’d help them out in a way. To use that, they’d be more than happy to share their contact information.

2. Gated videos and webinars

You add a quick form (usually with an email submission) that people have to fill in to access a video you have created or register for a webinar you are planning.

3. Cross marketing

Cross Promotions and Cross Marketing, Collab with other companies to promote you on their website in place of providing some discounted price to their customers.

4. Create resources that people can use

Similar to the interactive tools, you can offer a little more by creating some sort of downloadable resources that’ll help people in some way.

5. Get social media shoutouts from influencers

You could partner with influencers to promote you on their social media or create content for yours and you can generate leads.

6. Be a part of the right communities

You need to find the community that’s relevant to you and get known in that community, the leads would follow.

7. Offer a free trial, demo, or free plan

You’ve got to offer them a test-drive a.k.a a free trial period. Not just that, you can also offer a free plan/version of your product with restricted features so that you get solid leads to pursue and turn into paid customers.

8. Build closed social media groups

Apart from using the community, you can in fact create groups catering to your audience specifically on various social media channels, while you have the liberty to gate the entry to these groups and collect lead information.