Elements of a Market Research report include?

A marketing research plan will contain data collected in four key areas for a product or service. An easy acronym for this is the SWAT analysis.

S- situation in the marketplace, including perceived customer needs and competition.

W- what are your products key attributes that differentiate it from the competition or meet customers unmet needs

A- assess how you can promote the product based on budget, marketplace, and the products attributes.

T-tools you will use, including, price, promotion, packaging, and testing for success.