What are the three steps to target marketing?

The three steps to target marketing are segmentation, targeting, and positioning. First, segmentation involves dividing the broader market into distinct groups based on shared characteristics, such as Demographics, behaviors, or needs. Next, targeting selects the most viable segments to focus marketing efforts on, ensuring resources are concentrated where they can have the greatest impact. Finally, positioning involves crafting a unique value proposition and messaging that resonates with the chosen target audience, differentiating the product or service from competitors.