Why is it illegal to name your child Ikea in Sweden?

In Sweden, there are regulations concerning baby names to protect children from potential ridicule or harm. Naming a child "Ikea" would not be permitted as it is a trademarked brand name, and the Swedish Naming Law prohibits names that could cause discomfort or are deemed inappropriate. The aim is to ensure that names are suitable and respectful, fostering a positive identity for the child.