What are the Disadvantages Of Product Oriented Marketing?

Product orientated companies fail to provide value to the consumer. They design a product and market it to a vast majority of people without telling them why they want it. The company creates the product and attempts to market it with their costs in mind, not the customer's. The product is made and designed as economically as possible to maximize profit.

This is usually done by a company trying to sell a product by the price such as "soap" or "toothpaste". These companies eventually fail as they pose no value to their customers. Who would buy "soap" when you can by a bar that "cleans and keeps moisture in your skin"? Are they not the same thing, just positioned differently? Think about it next time you buy Dove and not the boring store brand.