Afterimages occur when the cones in our eyes become fatigued after being exposed to a particular color for an extended period of time. In the case of staring at a magenta picture, the cones that are sensitive to green light become fatigued, causing a green afterimage to appear when you look away. This is known as a complementary afterimage, where the afterimage color is on the opposite side of the color wheel from the original stimulus.
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