How has globalisation helped cadbury?

Globalization has significantly benefited Cadbury by allowing the company to expand its market reach beyond the UK, tapping into emerging economies and diverse consumer bases worldwide. This expansion has led to increased sales and brand recognition, enabling Cadbury to adapt its products to local tastes and preferences. Additionally, globalization has facilitated cost efficiencies through global supply chains and sourcing of ingredients, ultimately enhancing profitability and innovation.