What does PR mean and how can it be used to track progress and success?

Public Relations (PR) is the practice of managing communication between an organization and its target audience to build and maintain a positive image. PR can be used to track progress and success by monitoring media coverage, analyzing audience feedback, and measuring the impact of PR campaigns on brand reputation and public perception. By tracking these metrics, organizations can assess the effectiveness of their PR efforts and make informed decisions to improve their communication strategies.