Is goodwill to be included in NPV calculation?

Goodwill is generally not included in the Net Present Value (NPV) calculation because NPV focuses on the cash flows generated by a project or investment. Goodwill represents intangible assets that arise from a company’s acquisition of another business, reflecting factors like brand reputation and customer relationships. Since goodwill does not generate direct cash flows, it is not relevant for NPV analysis, which emphasizes quantifiable future cash inflows and outflows.