What does consumerism mean in relation to the delivery of service to older people?

Consumerism in relation to delivering services to older people means treating them as active and informed consumers who have choices and preferences in the services they receive. This approach emphasizes providing person-centered care, respecting the autonomy and dignity of older individuals, and involving them in decision-making processes related to their care. It aims to empower older people to make informed decisions about the services they want and need.