Whom do marketers allocate the largest share of their consumer-oriented promotions to?

Like many things in life, the answer is simple but the solution is a little more complicated.

Good marketers work hard to identify who their target audience is and within that group, who is most in need of the solutions or answers that they have to offer, that is, which of them are most likely to buy. Once that's determined, then these people become the target market that marketers allocate the largest share of their promotions to. So in a nutshell, most of their marketing efforts are aimed at the people most likely to buy.

Now, I'm assuming from your question that you are a budding marketer and wanting to work out how to market most efficiently and what's the best area to put most of your efforts in to? I'm also assuming that because you're seeking answers on-line that you may be interested in marketing on-line (it's not a bad idea: there is a saying going around that "If your not on-line, look out for the breadline.") Either way, what I'm about to show you can be used for both on-line and offline marketing. Now, in order to be a successful marketer there are two important factors, and unfortunately, both are often done wrong or done poorly.

The first is the choice of what to sell and the second is how you go about finding the people to sell it to. Let's take what to sell first. What most people do is find a product that they have some interest in and make the fatal mistake of assuming that because they like it, a lot of other people must too. The real trick to making money is to find out what people are buying or looking for and then develop an list of these people (an email list is a good place to start) so that you can supply them with what they want. Most experienced marketers will tell you that this list of potential customers (a targeted market interested in what you are selling) is by far their most valuable asset, and that even with a relatively small email list, and the right approach, that you can in fact make quite a good living.

The next question is how to go about developing your list of buyers. This can actually be simpler than you might think but it does require some specialist knowledge.

All of this should show you which consumer products are worth promoting and to whom you should allocate the largest share of your promotions. I hope this has been of some help.