How to photograph watches to showcase their design and details effectively?

To effectively showcase the design and details of watches in photographs, use a clean and simple background to avoid distractions. Use natural lighting or soft, diffused lighting to highlight the watch's features without creating harsh shadows. Experiment with different angles to capture the watch's unique design elements. Consider using a macro lens to capture intricate details up close. Lastly, ensure the watch is clean and polished before taking photos to present it in the best possible light.