Why did quicksilver make Roxy a brand?

Quiksilver created the Roxy brand to cater specifically to female surfers and outdoor enthusiasts, addressing the gap in the market for women's surf and action sports apparel. By establishing Roxy, Quiksilver aimed to empower women in these sports, offering products that combined style, performance, and functionality. The brand also sought to promote a lifestyle that resonated with female athletes, fostering a sense of community and identity among them.