How do people use aristotles concept of ethos logos and pathos?

People use Aristotle's concept of ethos, logos, and pathos in persuasive communication by appealing to the audience's credibility (ethos), logical reasoning (logos), and emotions (pathos). By incorporating these three elements effectively, communicators can build trust, present compelling arguments, and evoke desired emotional responses from their audience. This framework is commonly used in rhetoric, marketing, and public speaking to influence attitudes and behaviors.