How could you ensure senior management reinforces your change management program?

To ensure senior management reinforces a change management program, it's crucial to engage them from the outset by involving them in the planning and decision-making process. Regularly communicate the benefits and progress of the program, highlighting how it aligns with organizational goals. Additionally, provide them with training and resources to champion the change, ensuring they understand their role in modeling desired behaviors. Lastly, celebrate successes and recognize their contributions to maintain their commitment and visibility.