How do channel members add value to a marketing system?

They offer value in making goods and services more available and accessible to the targeted markets. They offer contacts, experience, specialization, and economies of scale to organizations that cannot offer these attributes on their own. Marketing Channels allow producers to realize the benefits that only larger organizations may be able to support. They provide value in the form of information, promotion, negotiation, funding, risk taking, physical possession, payment options, title/ownership.