Why ordinal approach is better than cordinal?

The ordinal approach is often considered better than the cardinal approach because it focuses on the ranking of preferences or items rather than their specific numerical values. This allows for a more nuanced understanding of relative differences, especially when exact measurements are difficult to obtain. Ordinal scales can capture the order of preferences without requiring precise quantification, making them more suitable for subjective assessments in various fields such as psychology and market research. Additionally, ordinal data is often easier to interpret and analyze, providing clearer insights into trends and patterns.