When would you rather use the mode rather than the median and mean?

The mode is particularly useful when dealing with categorical data where we want to identify the most common category or item, such as in surveys or preference studies. It is also beneficial in distributions with outliers or skewed data, where the mean and median may not accurately represent the central tendency. Additionally, in cases where the most frequent value is of primary interest, such as in fashion or trends, the mode provides a clear insight.