Are Fred Meyer store brands loss leaders?

Fred Meyer store brands can be considered loss leaders in some instances, as they may be priced lower than competitors to attract customers and encourage them to shop for other items. By offering these lower-priced products, Fred Meyer aims to increase overall store traffic and boost sales across a wider range of products. However, the strategy can vary by product category and market conditions. Ultimately, the effectiveness of this approach depends on consumer behavior and shopping patterns.