What are the top challenges of EC?

The top challenges of e-commerce (EC) include intense competition, which makes it difficult for businesses to differentiate themselves and retain customers. Additionally, ensuring cybersecurity and protecting customer data are critical as cyber threats continue to evolve. Logistics and supply chain management also pose challenges, especially in delivering products quickly and efficiently. Lastly, maintaining a seamless user experience across multiple platforms can be complex, requiring ongoing investment in technology and user interface design.