Does a franchise owner have complete control?

While the franchisee is, in fact, the owner of its own business, and in most cases owns tangible assets of the franchise outlet, that doesn't mean they have complete control. In some way, the franchisee is not entirely independent. The franchisee must adopt the franchisor's business system, instructions, and operations to guarantee proper presentation of the brand. This is why many entrepreneurs often struggle when they choose to buy a franchise. However, some franchisors are open to feedback and in some cases are willing to change certain practices recommended by their franchisees.

A franchisee must conform to the rules of the franchise agreement. This may include store or facility layout and organization, signage, product management (what you sell) , and purchasing equipment, ingredients, and supplies from the franchise organization. Although the declared reasoning for purchasing supplies from the franchise organization is to keep the quality of products to the standards of the franchise organization, the quality is not always higher although its cost is higher than from other sources. This serves to keep a flow of income to the franchise organization after the initial franchise fees. It may also make it more difficult for a franchise to compete profitably with competing non-franchise facilities. One result of this is the occasional use by some franchises of "bootleg" supplies purchased elsewhere at lower cost and possibly (but not necessarily) lower quality. Although violating the rules of the franchise agreement, it is difficult to catch and enforce.