What are 4 steps of media planning?

The four steps of media planning typically include:

1. Research and Analysis: Understanding the target audience, market trends, and the competitive landscape to inform media choices.
2. Setting Objectives: Defining clear, measurable goals for the media campaign, such as brand awareness, reach, or conversions.
3. Media Strategy Development: Selecting the appropriate media channels and formats to effectively reach the target audience while considering budget and timing.
4. Execution and Evaluation: Implementing the media plan and continuously monitoring its performance to make adjustments and optimize results based on feedback and data analysis.