Why did carter's promise of honesty appeal to voters?

Carter's promise of honesty resonated with voters during a time of widespread disillusionment with government, particularly following the Watergate scandal and the Vietnam War. His image as a morally upright outsider offered a refreshing contrast to the political establishment, fostering trust among constituents. Voters were drawn to his commitment to transparency and integrity, believing it could restore faith in government and lead to positive change. This appeal for authenticity helped him secure a significant electoral victory in 1976.