What is the target market of Sears holding corporation?

Sears Holding Corporation primarily targets value-conscious consumers seeking affordable products for their homes and families. Its market includes a diverse demographic, with a focus on middle-income households that appreciate a mix of appliances, clothing, and home goods. Additionally, Sears aims to attract loyal customers through its long-standing brand reputation and membership programs, appealing to both budget shoppers and those looking for quality and convenience.