Who started And 1?

And 1 was founded in 1993 by a group of Basketball players and friends, including Jay "The Beast" Marcus, Seth Berger, and John "The Legend" Starks. The brand initially focused on creating basketball apparel and shoes. It gained significant popularity in the late 1990s and early 2000s, particularly for its streetball culture and the And 1 Mixtape Series, which showcased streetball talent.