Visual merchandising and displays

Visual merchandising and displays refer to the strategic presentation of products in a retail environment to enhance the shopping experience and drive sales. This involves the use of layout, signage, lighting, and color to create an appealing atmosphere that draws customers in and encourages them to engage with the merchandise. Effective visual merchandising highlights key products, tells a story, and reflects the brand's identity, ultimately influencing consumer behavior and purchasing decisions. By carefully designing displays and arrangements, retailers can optimize their space and make a memorable impact on shoppers.