What are the advantages of shops using in-store audio rather than just playing live radio?

In-store audio allows shops to curate their soundtracks specifically to match their brand identity and target audience, creating a more tailored shopping experience. Unlike live radio, which may have unpredictable content and interruptions, in-store audio provides consistent messaging and can enhance customer engagement through strategic use of music and promotions. Additionally, shops can control the volume and ambiance, ensuring a comfortable environment that encourages longer visits and increased sales.