List the four standards for judging whether a communication choice is an appropriate one?

The four standards for judging the appropriateness of a communication choice are: clarity, relevance, ethicality, and effectiveness. Clarity ensures the message is easily understood, while relevance ensures it pertains to the context and audience. Ethicality assesses the moral implications of the communication, and effectiveness measures whether the communication achieves its intended purpose. Together, these standards help evaluate the appropriateness of communication in various situations.