What is general diturn?

"General diturn" appears to be a typographical error or a misinterpretation of terms. If you meant "general detourn," this concept relates to the practice of altering or subverting existing artworks or cultural artifacts to create new meanings, often associated with the Situationist International movement. It emphasizes the critique of consumer culture and the recontextualization of media to challenge prevailing ideologies. Please clarify if you meant something else!