How do you win a client on a catering service?

1. Go to your local courthouse to find out what the regulations are for starting your business and obtaining a license if you need to fill out an application, and if you need to go to a certain agency. You will first need to pay for the application and be approved. After that, you need to worry about setting up a business bank account, which is actually a very simple process, but your taxes will be much different. Lastly, you need to have a very detailed contract that state what your exact services are if you cater on-site or off-site if clients must rent equipment, etc. You might want to ask the assistance of a lawyer when writing your contract.

2. Know who you're marketing to and how much you are willing to spend. It is true that 75% of being successful in the catering business is from being well known, but good marketing from the get-go will help your company to skyrocket. You really need to do your research. If you are willing to put some kind of advertisement on your vehicle, then go for it. Studies show that car decals that provide details about your business (services, phone number, address) greatly increase the business you receive.

3. Go to bridal shows to find your first clients. Most people that go to bridal shows haven't even researched the vendors yet (take this from someone who has done years of wedding planning). Give them your cards, mention items that you love to prepare, ask the clients questions, and refer them to your website (you will need this). Sound like an expert. DO NOT let anyone know that you haven't done this before or that you are just starting. Market yourself and then deliver an amazing product.

4. Look up recipes that require less of the expensive food items and more of the fillers. Offering to serve hors d'oeuvres cuts back on the costs of a big main course and they are easy to up-sale. If a client requests steak or something fancier, then obviously you can up your prices.

5. Buy all of the items will need outside of the kitchen and for delivery. You will need to be insulated bags or carriers and plans to get the food to the event. Once you're at the event, you will need chafing dishes (with pans and candles) to keep the food warm and fresh, serving spoons, your own plates (some fancier disposable ones are available), utensils, linens (if they aren't provided by the venue or a linen company), and many more items.

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