Information gap principle

The information gap principle refers to the idea that individuals are motivated to seek out information when they perceive a discrepancy between what they know and what they need to know. This principle is often utilized in communication and education, as it encourages engagement and learning by highlighting gaps in knowledge. By creating a sense of curiOSity or urgency, the information gap can stimulate inquiry and foster deeper understanding. It underscores the importance of addressing unknowns to enhance decision-making and problem-solving.